Moreysmith Designs New Primark International Hq in Dublin

Explore with Everything About Design a new design model of headquarter by Moreysmith.

Recycled purchasing bags and clothing labels adorn the walls at price range fashion retailer Primark’s global headquarters in Dublin by British studio MoreySmith .

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To generate Primark’s new headquarters, MoreySmith linked a 20th-century listed creating to an adjacent house constructed in the 1990s, with a 13-metre-lengthy timber and steel bridge that crosses a central atrium.

The atrium – which had initially been an external courtyard – involves cafes, a bar, and informal working places. The area is topped by a glazed roof that brings all-natural light into the four-floor workplace, which homes 600 members of Primark’s workers.

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The office also houses photographic and layout studios, a reading through area stocked retail-focused reading matter, and a gym with exercise equipment.

“We took the best of the vintage and modern of the two buildings to produce a distinctive central social room, complete with inventive studios, meeting rooms vertically stacked, balconies and stairways which form the common architectural language,” principal director at MoreySmith, Linda Morey-Burrows, informed Dezeen.

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A crucial component of MoreySmith’s short was to generate an office that would reflect the values of the brand, and the history and heritage of the internet site. To this finish the building’s unique brickwork has been exposed by the elimination of partitions and suspended ceilings.

“Operating with this kind of a fantastic listed developing, we really desired to restore and expose as much of this as possible. The area has such an exciting industrial heritage so we wanted to draw on this,” explained Morey-Burrows, whose studio has also made the headquarters for drinks brand Coca-Cola, on the web style brand ASOS and vitality drink company Red Bull in London.

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“We have really experimented with to open up the complete space,” she additional. “So now you can see all the way across from Parnell Street by way of to the courtyard with views into Mary Street.”

Reclaimed scaffolding boards and cast-concrete tiles are used to create flooring, and the workplace is lit by reclaimed factory lights – all selected to reference Dublin’s industrial heritage.

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Big light boxes and felt-covered walls also run during the office – intended for vogue customers to pin new campaigns and textiles – and characteristic walls have been covered in bespoke wallpaper, as effectively as recycled shopping bags and Primark labels.

“There is a typical architectural language but with unique interior details celebrating Primark’s heritage this kind of as bespoke signage and graphics, which were an integral component of the layout,” explained Morey-Burrows. “We have attempted to guarantee every single portion of the business seems as vibrant and intriguing as the trend purchasing and merchandise teams.”

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Other offices for clothing brands include the OMA-designed Amsterdam offices for G-Star Raw and the west London headquarters of Net-A-Porter by Studiofibre.

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